Your data,
your audiences,
under your control.

The ShiftForward Private DMP enables you to securely build private audiences
and safely use them for advertising and creating new revenue streams.

The ShiftForward Private DMP is a highly customizable,

on-site, single-tenant, first-party DMP.

It enables you to gather, onboard and transform your customer data from all channels into usable audiences,

for your own use or to monetize with advertisers – all managed in your own infrastructure.

Audience Data Monetization

Make the most of your first-party data by enhancing it before monetizing audiences with advertisers or via SSPs or DSPs.

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1st Party Audience Marketing

Use your data to its fullest and target the most specific customers to increase Marketing ROI.

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The ShiftForward Private DMP is perfect for verticals with sensitive data

such as banking, insurance, telco and ecommerce companies.

Control First

The Private DMP runs single-tenant on your premises, under your domain, with nothing shared with anyone else. Your data, your terms, your power.


Collect and activate user information from every possible source, online or offline, with various ready-to-use tags and identifiers for Mobile and Desktop, E-mail, Display and Search ads, Web, E-commerce or Social.


With its micro-services architecture, well-documented APIs and single-tenant deployment, the ShiftForward Private DMP is probably the most flexible DMP in the market today.


With the Private DMP, everything works in real-time. A new event collected or CRM profile on-boarded is reported and ready to use within seconds, not hours or days.

Advanced On-boarding

Easily bring in your existing CRM data with the Private DMP's advanced user id management, that gathers the breadcrumbs your customer leaves on each contact source and creates the most accurate profile.


The Private DMP was built to support multiple machine learning algorithms and it even comes with a managed Spark Cluster for your data scientists to run custom models at scale.

Need more information about the ShiftForward Private DMP? Want to book a demo?