In the ShiftForward DMP, sending data out is called an Activation. Segments and Attributes can be activated to a 3rd party either online (browser-side) or offline (server-side). Online activations are always in real-time, whereas offline activations are normally in batch, although some rare 3rd parties are now capable of receiving it in real-time as well.

Online (Real-Time)

Sending data through the browser to a 3rd party using HTML or JS tags.

Create a new Activation Receiver
Activating with the JavaScript Tag

Offline (S2S)

Create a new Activation Receiver
For batch mode (files)
For Real-Time mode