Setting up data collection is the first step towards adopting ShiftForward DMP. Data can be collected from multiple sources, namely:
- Real time event tracking type data from web properties, advertising campaigns, e-mail, social, and other interactions.
- Cross-channel match data, a special type of Event that contains two different IDs from two different sources for the same user (e.g. a mobile device ad id and a cookie).
- Offline data onboarding, which is static information about users, such as registration data, like age and gender.
The APIs and libraries through which such data can be captured are detailed in this section.