Open
- Complete access control over your event and user data at all times.
- Easily connect, enhance and customize your AdStax with its Real-Time data APIs and Custom App deployment.
First-party
- Runs on your own domain.
- Deployed on your own private cloud infrastructure (optional).
- Safely brings together all your existing user data without risking data leakage.
Built for Machine-Learning
- Standard user predictions, such as Customer Lifetime Value and Product Recommendations, ready to use out of the box.
- Expand and create unique differentiation by easily deploying and testing your own machine learning algorithms.
Event Collection
- Unified User Id management (cookies, device ids, e-mail hash, etc).
- On-board CRM data.
- Event Collection Libraries.
- Event Collection Raw API.
- Standard event augmenters (e.g. Geo, Weather).
Customizable
- Track on first-party domain.
- YourOnlineChoices compatible cookie opt-out mechanism.
- Custom event augmenters.
- Customise IP anonymization strategy.
- Custom cookie names.
- Unlimited Clients and Sites.
Complete control
- Run on private infrastructure.
- Direct access to running AdStax modules and data.
- Build and deploy custom modules.
- Add further AdStax Enterprise modules (e.g. Audience monetisation).
Predict and Enrich
- Product recommendations.
- Predicted Customer Lifetime Value.
- Additional standard predictions.
- Build custom prediction algorithms.
Segment and Report
- Build custom segments.
- Predictive Insights.
- Custom reporting querying.
Activate
- Sync segments across channels using standard integrations.
- Create custom segment synchronizations.
Documentation