Reporting is an essential component to ShiftForward DMP, since it provides an intuitive overview over the system’s status or the required data for billing your clients.

Match / Activation overlap

These reports assist in billing and paying out to your partners, supporting the billing strategy of your choice during a specific timeframe.

Match partner attribution of the data sent to third-parties. This report uses a customizable attribution model. “Expired matches” is an example of an attribution model that does not attribute matches if they have last been made more than a given number of days ago (e.g. 90 days).

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Match / Activation overlap percentage

An alternative view provides the actual values. The “weighted” values reflect a specific attribution model (e.g. equal distribution among providers vs. weighted over time, last one wins, etc)

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Match / Activation overlap totals


Number of data Activations and respective number of Cookies and Custom IDs (login ids, email hashes, etc). This report provides the count of activations per day, possibly filtered by a specific partner. 

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Overall view of activations across all partners


Number of matches performed (match is a link between two ids, such as Cookie together with Custom IDs), onboarded cookies (users for which you had data for).

This report provides the count of matches per day, possibly filtered by a specific partner.
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