The ShiftForward DMP runs on top of the ShiftForward AdStax stack. AdStax provides all the back-end and infrastructural modules that makeup a DMP infrastructure.

As not every business follows the same rules and requirements may vary from client to client, ShiftForward provides access to the AdStax stack through multiple APIs and an SDK, enabling customers to develop their extensions on top of the ShiftForward DMP, with full access to the existing data.

The following pages provide detailed information regarding the available APIs and how to programmatically interact with the AdStax environment behind the ShiftForward DMP: